Mr. Clean Case Study

Objective

To help increase awareness of Mr. Clean Liquid Muscle and its availability at Walmart

Program

  • Blogger Activation and Twitter Party
  • Recruited 75 bloggers to test product and write posts
  • Hosted a Twitter Party to build awareness
  • SheSpeaks hosted a giveaway through the member newsletter

Results

  • 93 MM earned media impressions
  • 7.3MM total people reached
  • 13k+ tweets
  • 75 blog posts