Aveeno wanted to partner with a high tier lifestyle social media influencer, interested in wellness, to promote Aveeno yogurt lotion and body wash via Instagram and blog.
SheSpeaks targeted celebrity influencer Whitney Port (1.2M followers) to execute a two-day Instagram takeover promoting Aveeno Yogurt Body products around the theme of “me time.”
The Instagram takeover featured a three image Instagram story, offering a deeper glimpse into Whitney Port’s personal “me time” involving Aveeno products.
Whitney Port delivered high quality photos and review of the products in her social content and blog.
Whitney included very relatable content about her own “me time” on both her blog and Instagram, displaying genuine enthusiasm about the products.