Aveeno

#MomentForMe

Objective

Aveeno wanted to partner with a high tier lifestyle social media influencer, interested in wellness, to promote Aveeno yogurt lotion and body wash via Instagram and blog.

Approach & Strategy

SheSpeaks targeted celebrity influencer Whitney Port (1.2M followers) to execute a two-day Instagram takeover promoting Aveeno Yogurt Body products around the theme of “me time.”

The Instagram takeover featured a three image Instagram story, offering a deeper glimpse into Whitney Port’s personal “me time” involving Aveeno products.

Whitney wrote a “me time” themed blog post promoting Aveeno Yogurt body products. The post linked to purchase on Target.com and drove followers to enter a giveaway on SheSpeaks.com

Results

Whitney Port delivered high quality photos and review of the products in her social content and blog.

Whitney included very relatable content about her own “me time” on both her blog and Instagram, displaying genuine enthusiasm about the products.

Campaign Stats

Instagram Followers
Instagram Photos
Blog Post
Instagram Story
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