Aveeno wanted to partner with a high tier lifestyle social media influencer, interested in wellness, to promote Aveeno yogurt lotion and body wash via Instagram and blog.
Approach and Strategy
- SheSpeaks targeted celebrity influencer Whitney Port (1.2M followers) to execute a two-day Instagram takeover promoting Aveeno Yogurt Body products around the theme of “me time”
- The Instagram takeover featured a three image Instagram story, offering a deeper glimpse into Whitney Port’s personal “me time” involving Aveeno products
- Whitney wrote a “me time” themed blog post promoting Aveeno Yogurt body products. The post linked to purchase on target.com and drove followers to enter a giveaway on SheSpeaks.com
- Whitney Port delivered high quality photos and review of the products in her social content and blog
- Whitney included very relatable content about her own “me time” on both her blog and Instagram, displaying genuine enthusiasm about the products