#CoolerInCotton Case Study

Influencer Activation: Product Promotion

Objective

Cotton wanted to inspire people to wear and purchase cotton in summer and spread awareness about cotton’s benefits through blogs and social media posts

Approach & Strategy

SheSpeaks targeted high-end lifestyle and fashion bloggers to write a post about cotton and why they choose to wear it in hot weather. Bloggers actively created buzz on their social networks around the hashtag #CoolerInCotton

SheSpeaks hosted a Twitter Party using #CoolerInCotton, giving cotton advocates a forum to share their positive experiences to a wide audience and inspired purchases

Results

Exceeded all program KPIs
SheSpeaks drove conversation and sustained buzz about the #CoolerInCotton campaign during the warmest months of the year