Influencer Activation: Product Reviews Tampax Pocket Pearl Tampons

Objective

To generate review content for Tampax Pocket Pearl tampons on Tampax.com and on Amazon.com

Approach & Strategy

5,918 SheSpeaks members aged 18-39 opted-in to the Tampax Pocket Pearl sampling program via email

During the four-week product trial, participants were prompted weekly via email to try the product and submit their product reviews on SheSpeaks.com and Amazon.com

Results

On Tampax.com, there was a 53% increase in reviewers who would recommend the product after the SheSpeaks sampling program

On Amazon.com, the star rating for Tampax Pocket Pearl increased by 75% after the SheSpeaks sampling program