Influencer Activation: Product Sampling Snickers & Walmart #Satisfaction

Objective

To create on-ground and social conversations to generate awareness of the new SNICKERS Crisper and drive purchase intent at Walmart

Approach & Strategy

SheSpeaks enrolled 1,080 influencers to try SNICKERS Crisper, then create social content and reviews
SheSpeaks enrolled 55 bloggers, who tried the product and were encouraged to share with their families and those “in need of a Crisper”
SheSpeaks hosted the #satisfaction Twitter Party which introduced a large audience to SNICKERS Crisper and promoted Walmart as the featured retailer

Results

Exceeded all program KPIs
After trying Crisper, program members’ purchase intent increased by 69% and recommendation intent increased 84%