Objective

Support P&G’s sponsorship of the Summer 2016 Olympics by reaching moms of kids who play sports to drive purchase of P&G products at Walmart

Approach and Strategy

SheSpeaks screened and activated family bloggers in client’s target: moms of school-aged kids who play specific Olympic-related sports

Blogger content created was emotional and personal, illustrating their connection to the Olympics and their support of P&G’s sponsorship of Team USA

SheSpeaks giveaway and paid social increased social reach and amplification of campaign

Results

Exceeded all program KPIs

Paid social ads capitalized on content and helped campaign stand out among Olympics social conversations