KatyKat Case Study

Influencer Activation: KatyKat Covergirl #KatyKatWalmart

Objective

Create awareness about the makeup collection in the month of August and to drive purchases to Walmart/ walmart.com

Approach and Strategy

  • 13 key influencers shared their experience on their social channels with the hashtag #KatyKatWalmart and campaign link: katykatcovergirl.com
  • SheSpeaks targeted musical.ly power-users -“musers”- to create musical.ly videos featuring Katy Kat Collection products and a Katy Perry song
  • SheSpeaks hosted a giveaway on SheSpeaks.com and on their Instagram account to drive social sharing, create buzz and drive awareness about the Katy Kat Collection at Walmart

Results

  • The #KatyKatWalmart activation generated high engagement : 2,751 Tweets, 6.6+ Million impressions, and reached 2.1+ Million people
  • The social activation worked well to create quality branded content that was amplified across many social channels. The content resonated with the target audience
  • This program showed that influencers can help drive e-commerce traffic and purchase. We were able to track more than 1,160 clicks onkatykatcovergirl.com to buy the Katy Kat Collection on >walmart.com