Influencer Activation: Twitter Party
NFL / P&G

#GameDayTraditions

Objective

P&G wanted to inspire moms and football fans to rely on their products purchased at Walmart for their Game Day Traditions.

Results

#GameDayTraditions was a great success and was the #7 trending topic on Twitter in the United States.

Exceeded all program KPIs.

Approach & Strategy

SheSpeaks, Mama McCourty, and P&G brands shared branded key messages and inspired participants to share their #GameDayTraditions.

The Twitter Party and Blogger Program gave P&G and Walmart advocates a forum to share their positive brand experiences to a wide audience and inspired purchases.

Influencer Videos

SheSpeaksTV

The LaVigne

Millennial Moms

Giveaway

We hosted a giveaway to drive social sharing and views of the SheSpeaksTV video.

Blogger Activation

We shared branded key messages with a large audience.

Twitter Activation

We executed an hour-long #GameDayTraditions Twitter party on 11/7.

Special guest Mama McCourty participated.

We shared branded key messages with a large audience.

Campaign Stats

Impressions
YouTube Views
Tweets
Blog Posts
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