PAMPERS PREMIUM CARE

#MothersPromise

Objective & Results

SheSpeaks was engaged to build awareness & create buzz for the new Pampers Premium Care and its availability at Walmart.

Approach & Strategy

SheSpeaks enlisted members to write reviews and rate the diapers they tried on their children on a 5 star scale. The reviews collected on SheSpeaks.com were then syndicated to Walmart.com.

Blogger Activation

Bloggers received a super pack of diapers in their child’s size and a kit that contained a keepsake box, a diaper holder, and a baby journal.

Instagram Activation

SheSpeaks hosted an Instagram #MothersPromise giveaway that was shared on social media, the SheSpeaks e-mail newsletter and featured on SheSpeaks.com.

Metrics

Blog

BLOG

Impressions

IMPRESSIONS

Reach

REACH

Review

REVIEW
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