RoC

Product Trial

Objective

Engage consumers for immersive product trial and generate content for use in paid media

Platform

Extensive 12 week product trial & review. Sampling to 2,000 geo-targeted members. Participants were required to submit videos, photos, blog posts, reviews

Results

20 MM earned media impressions
1.1 MM people reached
65% increase in brand favorability
68% increase in recommendation intent
58% increase in purchase intent
830 photos & videos
500 product reviews