Rubbermaid

Content Marketing

Objective

Generate authentic content for Rubbermaid.com

Platform

Six-week social engagement program. Targeted consumers received Rubbermaid’s new product – full-size 12-piece Premier Food Storage Containers. Participants provided creative, varied and authentic video and photo testimonials. Rubbermaid uploaded reviews directly onto Rubbermaid.com

Results

Client expectations exceeded by 1,300%
350 written and video testimonials submitted
97% acceptance rate to brand criteria