Swiffer Case Study

Objective

To help increase awareness of Swiffer Sweep & Trap available at Walmart.

Program

  • Twitter Party
  • Recruited bloggers to create blog posts about #NewFromSwiffer.
  • SheSpeaks hosted a member giveaway on SheSpeaks.com.

Results

  • 9.1MM earned media impressions
  • total people reached
  • 60 blog posts