Influencer Activation: Product Reviews

Tampax Pocket Pearl Tampons

Objective

To generate review content for Tampax Pocket Pearl tampons on Tampax.com and on Amazon.com.

Approach & Strategy

5,918 SheSpeaks members aged 18-39 opted-in to the Tampax Pocket Pearl sampling program via email.

During the four-week product trial, participants were prompted weekly via email to try the product and submit their product reviews on SheSpeaks.com and Amazon.com.

Results

On Tampax.com, there was a 53% increase in reviewers who would recommend the product after the SheSpeaks sampling program.

On Amazon.com, the star rating for Tampax Pocket Pearl increased by 75% after the SheSpeaks sampling program.

Metrics

Avg. Rating Tampax.com: Before SheSpeaks Reviews
Avg. Rating on Amazon.com: Before SheSpeaks Reviews
Avg. Rating on Tampax.com: After SheSpeaks Reviews
Avg. Rating on Amazon.com: After SheSpeaks Reviews
  • Share:

GET IN TOUCH WITH SHESPEAKS

We welcome you to contact us for more information about any of our products or services.

Any Questions at:
+1 888 439 6590

1441 Broadway Suite 3101
New York, NY 10018

Send your mail at: carol@shespeaks.com