Unilever

Shopper Insights

Objective

Drive shopper engagement at Walgreens for product launch and trial

Platform

Geo-targeted bloggers visited Walgreens to  engage with a Beauty Advisor
Participants detailed their in-store experience in a custom survey, triggering product sampling
Bloggers shared insights and product reviews

Results

23MM earned media impressions
1.1MM consumers reached
12K content pieces generated
5K in-store visits
500+ product reviews