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November 8, 2019 SheSpeaksInc

Influencer Marketing Hot Take: Feature Your Brand Expertise

When engaging influencers to market a service, humanize it and bring in an expert who can be featured in content as your brand’s expert.

Let Influencers Crowdsource Questions from their Audience to

Increase Engagement with Content

INFLUENCER TIP: Feature an expert from your company in order to put a face to your service. Then allow Influencers to crowdsource questions from their audience for the expert and capture the expert answering those questions for the influencer to share.

EXAMPLE:  Prudential Financial engaged SheSpeaks’ influencer @thekatieduke to talk to her audience about the importance of retirement planning. Katie asked her audience to submit their pressing retirement savings questions to be answered by a Prudential expert. One example of a resulting Instagram Story segment is below.

WHY DO THIS? This approach allows the influencer’s audience to feel invested in the information that you want to provide. It also helps feature your expert’s expertise, which is particularly important when selling services. This approach increases engagement and conversion.

Contact Missy, [email protected] for more information on how you can reach your shopper and move them to action with SheSpeaks community.

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