Influencers were asked to create PrepLess recipe content to inspire busy families and households with quick & easy meal planning while encouraging their audiences to shop for and purchase the featured products/brands at Walmart.

SheSpeaks utilized our community of influencers to find a diverse group of food, recipe and everyday lifestyle content creators. Influencers delivered PrepLess recipes for easy weeknight meals. Recipes included 3 hero products from Pace, Prego and Tyson and were easy to prepare in under 30 min, with less than 10 ingredients and were promoted across Instagram and TikTok. The PrepLess Meals program successfully surpassed all KPI goals with beautiful recipe driven content.