Drive awareness of the sampling event at the first Razorback Football Game 9/4. Drive purchase of the NEW Reese’s Football Shapes exclusively at Walmart.  

University of Arkansas Gymnastics Coach and former Olympian, Jordyn Wieber, was chosen as talent for Wave 1 to drive awareness of the sampling event. Sportscaster Erin Andrews created two posts for Wave 2. Her carousel post and video promoted the new shapes being a great snack for football and promoted their availability at Walmart.