Hershey engaged SheSpeaks’ Influencers to promote purchase of HERSHEY® Lava Cake KISSES and HERSHEY® POT OF GOLD Chocolates at Walmart through gift and craft ideas for Galentine’s and Valentine’s Day.
SheSpeaks delivered 397,243 engagements through blogs, social posts, Influencer and Celebrity videos.
- Overall + 6.0% year- over- year sales growth for Valentine’s 2019
- Pot of Gold growth this year vs. last year 44.2% increase in dollar sales during Valentine’s 2019 – Lava Cake Kisses was #2 New Chocolate item at Walmart Valentine’s 2019
- Increase in overall sell through: 89.4% vs Last Year 88.8%