Katy Kat CoverGirl
The objective of this beauty program for CoverGirl was to create awareness of the Katy Kat collection and drive sales at Walmart and Walmart.com. To help create awareness, 13 SheSpeaks influencers shared their experience with #KatyKatWalmart,. And because this was unique opportunity to work with a huge pop star, SheSpeaks partnered with musical.ly Influencers to create musical.ly videos featuring the products and a Katy Perry song. SheSpeaks also hosted an Instagram giveaway with our Influencer partners to create buzz and drive awareness.