Kit Kat New Flavor Launch
SheSpeaks engaged a variety of influencers to create content that drove awareness of the availability of the the new limited-edition KIT KAT® Birthday Cake and Apple Pie Bars at Walmart. Influencers encouraged their audiences not to miss out on the fun & exciting flavors.
Influencers were originally scheduled to go into stores in to April drive the urgency messages of the limited-time Birthday Cake flavor. As the Coronavirus became more widespread and shopper turned to online shopping, our messaging shifted away from “get it now” or ”don’t miss out”.
We successfully surpassed all goals and generated more than 54 million impressions and 1.9 million engagements.