Watching football together is a tradition for many families in America. P&G wanted to inspire moms and football fans to include P&G products purchased at Walmart in their Game Day Traditions. SheSpeaks teamed up with Mama McCourty, the proud mother of two NFL players, and she shared her #GameDayTraditions. Many P&G brands shared their own branded messages, and inspired Influencer program participants to share their own #GameDayTraditions.