Philips SatinShave

To drive awareness of the Philips SatinShave razor at Target stores and on, SheSpeaks created an integrated influencer program, including product sampling, giveaways, and Influencer blog, social, and video posts. Influencer posts with high engagement were amplified with paid media. The program exceeded target KPIs by over 100%, and the engagement on Instagram for program posts was 19% higher than industry averages.

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