Venus Swirl Launch
To build excitement around the new Gillette Venus Swirl razor launch, and to drive purchase at Walmart, SheSpeaks developed a YouTube, blog, and social sharing program. Influencer YouTube videos included comedy, morning routines, and shaving tips, and the 76 bloggers in the program created buzz around the new product. Influencer videos from the program were integrated into the Gillette Venus brand site.
One of the YouTube videos from the program, from What’s Up Moms, is now at 9.7 million views and counting, demonstrating that Influencer content drives value long after a campaign has ended.