ST MARTIN’S PRESS
#BehindClosedDoors
Objective & Results
St. Martin’s Press wanted to spread the word about the launch of Behind Closed Doors in the US and inspire readers to purchase the book.Exceeded all program KPIs. Influencers shared compelling imagery and content on their social networks with the campaign hashtag #BehindClosedDoors.
Approach & Strategy
SheSpeaks targeted lifestyle and book influencers to read Behind Closed Doors before it hit shelves in the US
A subset of influencers wrote blog posts that went live in early August to support the book launch
The bloggers amplified their posts on their social networks and created buzz around the hashtag #BehindClosedDoors
SheSpeaks hosted an hour long Twitter Party on August 9th to create excitement and awareness about the book launch on that day