Cotton wanted to inspire people to wear and purchase cotton in summer and spread awareness about cotton’s benefits through blogs and social media posts.
Exceeded all program KPIs. SheSpeaks drove conversation and sustained buzz about the #CoolerInCotton campaign during the warmest months of the year
SheSpeaks targeted high-end lifestyle and fashion bloggers to write a post about cotton and why they choose to wear it in hot weather.
Bloggers were active on social media during the program, creating buzz on their social networks around the hashtag #CoolerInCotton.
SheSpeaks hosted a Twitter Party using #CoolerInCotton, giving cotton advocates a forum to share their positive experiences to a wide audience and inspired purchases.