Iams

Blogger Event & Activation

Objective

Create awareness for product launch and benefits among dog lovers.

Art Smith with his dog Cochon, Aly Raisman with her dog Coco and Nick Cannon with his dog The Rev. Pow Jackson.

Art Smith with his wife and his dog Cochon

Nick Cannon

Program: Social Events - Live & Virtual

• Hosted an intimate VIP blogger event with Chef Art
Smith at the W Hotel in NYC
• Participants were encouraged to share their
experience and key messages on social networks
• Hosted a Twitter party for broader awareness

Metrics

National Trending Topic on Twitter
Media Impressions
Brand Favorability Percent Increase
Purchase Intent Percent Increase
Recommendation Intent Percent Increase
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