Iams
Blogger Event & Activation
Objective
Create awareness for product launch and benefits among dog lovers.
Art Smith with his dog Cochon, Aly Raisman with her dog Coco and Nick Cannon with his dog The Rev. Pow Jackson.
Art Smith with his wife and his dog Cochon
Nick Cannon
Program: Social Events - Live & Virtual
• Hosted an intimate VIP blogger event with Chef Art
Smith at the W Hotel in NYC
• Participants were encouraged to share their
experience and key messages on social networks
• Hosted a Twitter party for broader awareness