KATY KAT COVER GIRL
Create awareness about the makeup collection in the month of August and to drive purchases to Walmart/walmart.com
13 key influencers shared their experience on their social channels with the hashtag #KatyKatWalmart and campaign link: katykatcovergirl.com.
SheSpeaks targeted musical.ly power-users -“musers”- to create musical.ly videos featuring Katy Kat Collection products and a Katy Perry song.
SheSpeaks hosted a giveaway on SheSpeaks.com and on their Instagram account to drive social sharing, create buzz and drive awareness about the Katy Kat Collection at Walmart.
The #KatyKatWalmart activation generated high engagement : 2,751 Tweets, 6.6+ Million impressions, and reached 2.1+ Million people.
The social activation worked well to create quality branded content that was amplified across many social channels. The content resonated with the target audience.
This program showed that influencers can help drive e-commerce traffic and purchase. We were able to track more than 1,160 clicks onkatykatcovergirl.com to buy the Katy Kat Collection on walmart.com.