Sports Moms P&G

#LetsPowerTheirDreams

Objective & Results

Support P&G’s sponsorship of the Summer 2016 Olympics by reaching moms of kids who play sports to drive purchase of P&G products at Walmart. Paid social ads capitalized on content and helped campaign stand out among Olympics social conversations.

Approach & Strategy

SheSpeaks screened and activated family bloggers in client’s target: moms of school-aged kids who play specific Olympic-related sports

Blogger content created was emotional and personal, illustrating their connection to the Olympics and their support of P&G’s sponsorship of Team USA

SheSpeaks giveaway and paid social increased social reach and amplification of campaign

Blogger Activation

Support P&G’s sponsorship of the Summer 2016 Olympics by reaching moms of kids who play sports to drive purchase of P&G products at Walmart

InstagramActivation

Exceeded all program KPIs

Paid social ads capitalized on content and helped campaign stand out among Olympics social conversations

Campaign Stats

BLOG POSTS
SOCIAL SHARES
IMPRESSIONS
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