PAMPERS PREMIUM CARE
#MothersPromise
Objective & Results
SheSpeaks was engaged to build awareness & create buzz for the new Pampers Premium Care and its availability at Walmart.
Chirping Moms
The B Keeps Us Honest
Miss Frugal Mommy
Fab Haute Mama
Approach & Strategy
SheSpeaks enlisted members to write reviews and rate the diapers they tried on their children on a 5 star scale. The reviews collected on SheSpeaks.com were then syndicated to Walmart.com.
Blogger Activation
Bloggers received a super pack of diapers in their child’s size and a kit that contained a keepsake box, a diaper holder, and a baby journal.
Instagram Activation
SheSpeaks hosted an Instagram #MothersPromise giveaway that was shared on social media, the SheSpeaks e-mail newsletter and featured on SheSpeaks.com.