#BeautyYourFamilyTrusts Influencer Activation
Increase P&G’s share of voice across the beauty/ grooming category on walmart.com and drive awareness of P&G beauty brands in Walmart’s e-commerce space.
- SheSpeaks engaged YouTube influencer HeyKayli to create a dedicated branded video on her YouTube channel, which has 620,500+ subscribers.
- Engaged targeted bloggers to create relatable personal content, highlighting the benefits of shopping at walmart.com for P&G products.
- SheSpeaks engaged influencers and hosted a giveaway to amplify Kayli’s YouTube video and drive more earned views.
- Successfully drove quality branded content on behalf of P&G beauty on Walmart.com.