Aveeno

#SpringRenewal Influencer Activation

Objective

Aveeno wanted to drive awareness of its Pure Renewal shampoo and conditioner line by activating its target consumer on YouTube and Instagram.

Approach & Strategy

  • SheSpeaks engaged YouTube influencer Lauren Elizabeth (1,274,228 subscribers) to create a branded video on her YouTube channel.
  • SheSpeaks also hosted an Instagram giveaway to generate photo content and drive social sharing.
  • Participants shared their #SpringRenewal photos on Instagram to enter.

Blogger Activation

  • Lauren shared campaign content on Instagram, which generated 66,000+ Instagram engagements (likes + comments).

Results

  • Exceeded all program KPIs
  • Lauren Elizabeth’s YouTube video worked well to highlight Aveeno Pure Renewal products organically as part of a lifestyle routine video
  • Lauren’s video was well-received by her audience, and garnered a 95% approval rating

Metrics

IMPRESSIONS
YOUTUBE VIEWS
TWEETS
INSTAGRAM PHOTOS
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