Aveeno
#SpringRenewal Influencer Activation
Objective
Aveeno wanted to drive awareness of its Pure Renewal shampoo and conditioner line by activating its target consumer on YouTube and Instagram.
Lauren Elizabeth
Daisy
Kim Delatorre
Approach & Strategy
- SheSpeaks engaged YouTube influencer Lauren Elizabeth (1,274,228 subscribers) to create a branded video on her YouTube channel.
- SheSpeaks also hosted an Instagram giveaway to generate photo content and drive social sharing.
- Participants shared their #SpringRenewal photos on Instagram to enter.
Blogger Activation
- Lauren shared campaign content on Instagram, which generated 66,000+ Instagram engagements (likes + comments).
Results
- Exceeded all program KPIs
- Lauren Elizabeth’s YouTube video worked well to highlight Aveeno Pure Renewal products organically as part of a lifestyle routine video
- Lauren’s video was well-received by her audience, and garnered a 95% approval rating