#SpringRenewal Influencer Activation
Aveeno wanted to drive awareness of its Pure Renewal shampoo and conditioner line by activating its target consumer on YouTube and Instagram.
- SheSpeaks engaged YouTube influencer Lauren Elizabeth (1,274,228 subscribers) to create a branded video on her YouTube channel.
- SheSpeaks also hosted an Instagram giveaway to generate photo content and drive social sharing.
- Participants shared their #SpringRenewal photos on Instagram to enter.
- Lauren shared campaign content on Instagram, which generated 66,000+ Instagram engagements (likes + comments).
- Exceeded all program KPIs
- Lauren Elizabeth’s YouTube video worked well to highlight Aveeno Pure Renewal products organically as part of a lifestyle routine video
- Lauren’s video was well-received by her audience, and garnered a 95% approval rating