P&G #BeautyYourFamilyTrusts Case Study

Objective & Results

Increase P&G’s share of voice across the beauty/ grooming category on walmart.com and drive awareness of P&G beauty brands in Walmart’s e-commerce space.
Successfully drove quality branded content on behalf of P&G beauty on Walmart.com

Approach & Strategy

    • SheSpeaks engaged YouTube influencer HeyKayli to create a dedicated branded video on her YouTube channel, which has 620,500+ subscribers.
    • Engaged targeted bloggers to create relatable personal content, highlighting the benefits of shopping at walmart.com for P&G products.

Blogger Activation

      • SheSpeaks engaged influencers and hosted a giveaway to amplify Kayli’s YouTube video and drive more earned views.

Instagram Activation

Campaign Stats

IMPRESSIONS
BLOG POSTS
YOUTUBE VIEWS
TWEETS
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