Influencer Activation: Product Reviews
Tampax Pocket Pearl Tampons
To generate review content for Tampax Pocket Pearl tampons on Tampax.com and on Amazon.com.
On Tampax.com, there was a 53% increase in reviewers who would recommend the product after the SheSpeaks sampling program.
On Amazon.com, the star rating for Tampax Pocket Pearl increased by 75% after the SheSpeaks sampling program.
5,918 SheSpeaks members aged 18-39 opted-in to the Tampax Pocket Pearl sampling program via email.
During the four-week product trial, participants were prompted weekly via email to try the product and submit their product reviews on SheSpeaks.com and Amazon.com.