Influencer Activation: Product Reviews

Tampax Pocket Pearl Tampons

Objective & Results

To generate review content for Tampax Pocket Pearl tampons on Tampax.com and on Amazon.com.
On Tampax.com, there was a 53% increase in reviewers who would recommend the product after the SheSpeaks sampling program.
On Amazon.com, the star rating for Tampax Pocket Pearl increased by 75% after the SheSpeaks sampling program.

Approach & Strategy

5,918 SheSpeaks members aged 18-39 opted-in to the Tampax Pocket Pearl sampling program via email.

During the four-week product trial, participants were prompted weekly via email to try the product and submit their product reviews on SheSpeaks.com and Amazon.com.

Blogger Activation

Instagram Activation

Campaign Stats

Avg. Rating Tampax.com: Before SheSpeaks Reviews
Avg. Rating on Amazon.com: Before SheSpeaks Reviews
Avg. Rating on Tampax.com: After SheSpeaks Reviews
Avg. Rating on Amazon.com: After SheSpeaks Reviews
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