Shopper Insights
Objective
Drive shopper engagement at Walgreens for product launch and trial
Platform
Geo-targeted bloggers visited Walgreens to engage with a Beauty Advisor
Participants detailed their in-store experience in a custom survey, triggering product sampling
Bloggers shared insights and product reviews
Results
23MM earned media impressions
1.1MM consumers reached
12K content pieces generated
5K in-store visits
500+ product reviews