SheSpeaks Influencer content drove buzz about Sun-Maid Sour Raisin Snacks and exceeded KPIs.
SheSpeaks targeted influencers created Instagram content for the launch of Sun-Maid Sour Raisin Snacks, reaching the target audience of millennial moms with children aged 3-9. Sun-Maid Instagram posts had an engagement rate that was 45% higher than Industry Averages.