SheSpeaks fielded a holiday shopping study to better understand how consumers are feeling about and planning for the upcoming holiday season. The survey was fielded from October 29th  – November 10th, 2025. 1,278 people completed the survey. 

The following topics are covered in this report: 

1. Holiday Spending Trends: 2025 vs. 2024
2. Key Drivers of Holiday Spending
3. Biggest Influences on Purchase Decisions
4. Where and What Consumers are Buying

Shoppers show declining confidence but some hopeful signs

• 65% say the economy is declining — up 25% vs. 2024 (52%)
• 17% are very concerned about personal finances — up 31% YOY
• 47% plan to spend less this holiday — up 17.5% vs. 2024 (40%)

However…

• Grateful is the #1 emotion, cited by 46% of shoppers — up 20% YOY
• Overwhelmed sentiment declined 10% YOY

👉 Download the report and uncover the insights shaping holiday buying this season.