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The Resilient Holiday Shopper: What Brands Need to Know for 2026
Holiday demand remains resilient despite economic pressures. Shoppers are reallocating their spending to key categories. Our latest SheSpeaks Consumer Pulse™, based on…
AI in Influencer: How SheSpeaks Uses Creative-Led Targeting to Feed LLMs
The AI landscape is rapidly changing how consumers discover products. As AI shopping assistants and conversational engines become increasingly important discovery tools,…
From Creator Content to High-Performing Media, How SheSpeaks Optimized Influencer Content to Drive Stronger Paid Media Performance
Influencer content is built to connect with people. But simply putting paid media dollars behind creator content does not guarantee it will…
Clearer Rules, Less Consistent Disclosure: What Creators Told Us in 2026
Influencer marketing has become a major advertising channel. FTC guidance is clearer, brands have more formal compliance processes and paid-partnership tools are…
Creator-Powered Advertising: Why the Future of Media Is Built for Every Screen
For years, marketers have treated influencer marketing and media advertising as two separate disciplines. One team managed creator partnerships. Another produced television…
In a Crowded Market, Creator Content Helps Products Stand Out
Every day, consumers are bombarded with new products, limited-edition launches, seasonal promotions and endless advertising messages. Whether they’re scrolling social media or…
Four Ways to Make Creator Content Work Harder in Retail Media
Originally published by SheSpeaks CEO, Aliza Freud, in Forbes on June 22, 2026 Retail media has become one of the fastest-growing channels in marketing.…
From Creator to Cart: What Energizer’s Retail Media Success Reveals About the Future of Shopper Marketing
This week at Path to Purchase’s Retail Media Summit, SheSpeaks and Energizer shared a simple but important truth: The path to purchase…
Why Persona-Led Content Drives Better Performance
2x TikTok benchmark engagement rate in under a week. That was the result of a recent Del Monte Mexican Style Street Corn…
Content That Converts: Where Storytelling Meets Performance
Most creator content is built to engage. The best creator content is built to perform. The difference isn’t the creator; it’s the…
How Creator Storytelling Influences Purchase, Not Just Awareness
By Jade Byrd: Senior Campaign Manager Key Insight The real power of creator content isn’t just awareness. It helps shoppers make the…
Content We Love: Valentine’s Day Campaigns That Delivered
In honor of Valentine’s Day, we’re spotlighting creator content that stood out for its ability to capture connection in authentic, meaningful ways.…