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Lysol Illness Season at Target

Reckitt

Lysol Illness Season at Target

Drive awareness and bring attention that Lysol® Disinfecting Wipes made their return to Target through engaging influencer content featuring the benefits and convenience of buying at Target.

Platforms Activated Facebook Instagram Tiktok
23%
Sales Lift
16.1%
Household Penetration Lift
vs. 4.2% category lift norms
6.55%
CTR Top Performer on Meta
142% above benchmark

Amplified influencer content through paid media on Meta and TikTok with Add-to-Cart links drove lower funnel purchasing, attributing to all three purchase drivers of trips, sales and household penetration. Household penetration saw the most significant lift, resulting in a 282% increase above Home-Essential, Home-Cleaning category norms. While share at Target rose, other competitors dropped share by more than 3.5% at Target.

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