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Energizer Holiday at Walmart

Energizer

Energizer Holiday at Walmart

Inspire Walmart shoppers to power their holidays with Energizer batteries by showing how Energizer keeps gifts, games and holiday decor running smoothly.

Platforms Activated Instagram Facebook Youtube Tiktok
$2.68M
Carted Value
26.83x program value
5.6M
Impressions
151% of goal
785K
Engagements
121% of goal

Creators showed how Energizer MAX batteries are essential to their household through the holidays, each showcasing a different reason to buy. Content was boosted on Meta and YouTube with direct add-to-cart links to Walmart.com, and swapping TikTok for YouTube nearly doubled click through rate against the previous year. The program delivered $2.68M in carted value, 26.83 times program value, with two products each exceeding $1M.

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