Glidden & Olympic

Glidden & Olympic at Walmart

Drive purchase of Glidden Paint & Olympic Stain products at Walmart utilizing DIY influencers on Meta and YouTube.

Platforms Activated Facebook Youtube Instagram
17.4%
Top Meta CTR
797% above Meta benchmark
5.69%
Overall Meta CTR
193% above benchmark
9
CTV Asset Versions
For brand + media placements

Both brands surpassed all key performance goals and achieved above benchmark paid click-through rates across all social channels. Paid CTR performance was exceptionally high, with Glidden’s Meta campaign achieving the highest CTR (17.16%) across all SheSpeaks programs in 2026 to date! We also generated 9 CTV asset versions formatted to specific specifications, expanding the content’s usability across brand and media placements.

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