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Lysol Illness Season at Target
Drive awareness and bring attention that Lysol® Disinfecting Wipes made their return to Target through engaging influencer content featuring the benefits and convenience of buying at Target.
Amplified influencer content through paid media on Meta and TikTok with Add-to-Cart links drove lower funnel purchasing, attributing to all three purchase drivers of trips, sales and household penetration. Household penetration saw the most significant lift, resulting in a 282% increase above Home-Essential, Home-Cleaning category norms. While share at Target rose, other competitors dropped share by more than 3.5% at Target.
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