Product Reviews: What SheSpeaks Members Have to Say
Whether they are shopping for electronics, cosmetics, clothing, or something else, more and more women are turning to product reviews to help in their purchasing decisions. Some are looking up reviews before heading to the store, while others are looking up reviews while already in the store! We recently conducted a survey where we asked […]
2016: The Year of Overall Health and Wellness
This Post Originally Appeared In MediaPost: Marketing CPG By Morgan Buell Monday, Jan. 11, 2016 The 2016 ball has dropped, the holiday presents have been organized and put away, and the resolutions are in full-effect. But have you noticed something different about this year? Well, get ready. This is the year that physical fitness will be […]
How Food Brands Can Win Over Female Shoppers
Originally published at MediaPost Marketing: CPG. By Aliza Freud It’s a typical Tuesday evening at Jackie’s house in Madison, Wisc. Jackie, 36, is watching her daughter, Lucy, 6 ,and son, James, 5, push their dinner around their plates. “Why aren’t you eating? Jackie asks. “Because you make the same thing all the time. Can’t we […]
Product Reviews: The Female Perspective
A recent survey of 2,888 SheSpeaks members about Product Reviews revealed their importance in influencing consumer purchase across multiple product categories.
