Content We Love: Spooky-Good Content: How Creators Bring Halloween to Life
Halloween is the perfect opportunity for brands to get creative. From bold beauty transformations to festive DIYs and must-have candy, creators turn seasonal moments into content that captures attention and connects with consumers.
At SheSpeaks, we’re celebrating some of our favorite seasonal content here.
Mars: Halloween Rescue with @neeniesteenie
1M+ Organic Views
This campaign drove an additional 1M+ Organic Views, breaking through crowded halloween content with its premium, cinematic assets and recognizable talent! When all the candy seemed to be lost, the creators suit up as super heroes on a mission to save Halloween with convenient Walmart delivery and large variety Mars Wrigley candy to satisfy all.
Energizer: Fall DIY with @lovebuildshomes and @jensen_bradley
Meta ER 121% above Consumer Goods Benchmark
Fall is full of opportunities to get creative at home, from decorating for the season to tackling festive DIY projects. Energizer’s fall content taps into these moments, showing how creator storytelling can connect a brand with activities consumers are already excited to try. From hanging spooky pumpkins, to rooms full of orange lights, these creators succeed in showing a natural way to demonstrate products in use, share useful tips and show how a brand fits into real life. The result is content that feels practical, approachable and relevant beyond a traditional product-focused post.
göt2b: Halloween Hairstyles with @kaliannakali and @_morganmaynor_
172% above TikTok CTR benchmark
Halloween is the perfect time to experiment with personal style, and göt2b taps into that spirit with creator content that brings bold beauty looks and transformations to life. These videos embrace the creativity and self-expression that make Halloween beauty content so fun to watch.
By showing products in action as part of a larger transformation, creators give audiences inspiration they can try themselves. The product has a natural role in the story, making the content entertaining while showcasing what it can help consumers achieve.
Each example shows how creators can make brands part of the moments consumers are already excited about.
The takeaway: Seasonal content is more than a holiday post. With the right creative strategy, creator content can capture attention, connect with audiences and become an asset for performance media long after the initial post goes live.
Here’s to creators who make seasonal content that’s scary good!
