The Evolving Creator Space: Insights & What’s Next with Lia Haberman
In this episode of The Creator Effect, we sit down with social media expert, Lia Haberman to explore the evolution of the creator and influencer space. Lia shares her extensive experience and background, discussing the shift from the early days of content creation, blogs to social media and the emergence of creators and influencers. The conversation dives into the impact and future of social media, the importance of personal branding, and the potential directions the industry could take.
Join us as we gain insights and predictions from Lia on the ever-changing landscape of content creation and digital influence.
About Lia:
Lia Haberman is a creator economy and social media expert. She publishes a weekly newsletter called ICYMI (In Case You Missed It) and has been named by Buffer as one of the best marketing newsletters of 2023. Additionally, Insider named Lia as a Top Creator Economy Expert to Know. Lia is a consultant, brand advisor, and adjunct professor, teaching social media and influencer marketing courses at UCLA Extension.
Links & Resources
Highlights
- 00:00:00 Creators and Social Media Evolution
- 00:08:17 Are blogs and newsletters making a resurgence?
- 00:11:42 The Cycle of Social Media
- 00:13:17 Social Media and Personal Branding
- 00:20:49 The Future of Social Media
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