Shopper Marketing

Sam’s Club Shopper Study – Memorial Day & Summer

May 24, 2018

With Memorial Day and summer upon us, SheSpeaks asked Sam’s Club shoppers how they were planning for Summer. In the last few weeks we fielded two different studies with our Sam’s Club Shopper Influencers, and asked about the following topics

1) Memorial Day/Summer Outings
2) Cafe, Fresh Home Meal Solutions
3) A few other topics including credit cards & wet wipes!

There are some interesting insights about how Sam’s Club shoppers are thinking about entertaining over the summer as well how they think about various food/beverage purchases, what they like and how these can be improved.

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