Influencer Content That Works: Storytelling, Subtlety, and Standout Strategy
In a sea of scrollable content, the influencer posts that actually work have one thing in common: they feel real. It’s not about the hard sell — it’s about storytelling, relatability, and subtle brand integration that builds trust without breaking the moment.
This week, we’re spotlighting three standout campaigns that struck the perfect balance and delivered real engagement as a result.
1. PEDIGREE® POUCH Wet Dog Food at Walmart by @drakethepupstar
Drake the Pup Star brings all the cozy feels in this “day in the life” featuring PEDIGREE® POUCH Wet Dog Food. The product fits right into his routine—no hard sell, just warm narration, cute moments, and a natural mealtime upgrade. It’s a great example of subtle, story-driven content that pet lovers actually connect with. Stronger results than industry averages suggest this content strikes the right balance between relatability and creative precision.
2. Glidden High Endurance Plus Interior Paint + Primer from Walmart by @nattiejopo
Nattie’s two-part bathroom makeover using Glidden High Endurance Plus Interior Paint + Primer from Walmart is both practical and inspiring. She puts Walmart’s new Color Visualizer tool to good use, making the paint selection process feel simple and approachable. Her step-by-step walkthrough is easy to follow and genuinely helpful, with Glidden naturally woven into the process. The series is it’s performing well above industry benchmarks, with strong reach and engagement that reflect how effectively the content connects with her audience.
3. TEMPTATIONS™ Brand Lickable Spoons cat treats by @catnamedpawl
In a fun and fast-paced video, a cat dad teams up with his charismatic feline Pawl to showcase Temptations cat treats in a way that’s both entertaining and on-point. The short clip uses humor and relatable pet-parent moments to quickly deliver the brand’s key messages, keeping viewers hooked until the final call to action. This approach proves that influencer content doesn’t need to be lengthy or complicated to be effective. By blending playful storytelling with a clear brand focus, the video generates engagement and strengthens Temptations’ connection with its audience — all in under 30 seconds.
Why These Work
These campaigns show that when influencers lead with real moments and authentic storytelling, the brand message feels natural and more impactful. Letting creators speak in their own voice turns ads into trusted recommendations—that’s the magic of content that works.
