Christmas in July: Holiday Content We Love
Happy Holidays with Hallmark and Walmart by @the_stephen_3
Engagement rate: 236% higher than the industry benchmark
This post strikes a personal chord by sharing cherished childhood traditions that @the_stephen_3 is now passing on to her own children. From hand-picking meaningful ornaments to writing heartfelt greeting cards, the content invites followers into her family story—making it a relatable and heartwarming way to connect. It’s a beautiful example of how brand partnerships can feel authentic when rooted in real memories and values.
Royal Dansk Cookies at Kroger by @kristensellentin
Engagement rate: 463% higher than the industry benchmark
@kristensellentin took the already iconic Royal Dansk tin and made it even more giftable with a simple, elegant upgrade. By enhancing the packaging, she shows just how easy it is to turn a nostalgic favorite into a thoughtful, ready-to-gift treat. It’s a clever idea that adds a personal touch—perfect for anyone on your holiday list.
Stewart® Treats at Amazon by @otisandrosie
Impressions: 112% above the industry benchmark
This content is equal parts adorable and festive—what’s cuter than leaving out treats for Santa Paws? With Otis sneaking a taste, it taps into holiday joy and pet parent relatability. It’s a playful way to spotlight Stewart Pet treats while spreading cheer (and a discount!) for fellow dog lovers.
Energizer Batteries at Walmart by @thefarafix
Engagement rate: 326% higher than the industry benchmark
This video nails it with a witty, relatable twist—because nothing kills Christmas morning joy faster than “batteries not included.” By tapping into a common holiday headache, @thefarafix
cleverly positions Energizer as the unsung hero of the season. It’s smart, timely, and a reminder we all need before the gift wrap starts flying.
