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Mars Wrigley
Skittles Fuego Sampling+
Bring awareness to the bold, spicy flavor of new SKITTLES® Fuego and leverage paid media to amplify reach, drive sample redemptions, and brand page traffic.
High quality sampling boxes paired with authentic influencer storytelling drove 100% sample redemptions and contributed to significant sales lift 398% above candy category norms, which was largely due to lift in trial and trips vs the candy category norms, 314% higher in household penetration and 1115% more trips than the candy category.
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