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Armor All ORBR Podium Series

Energizer

Armor All ORBR Podium Series

Create content that introduces Armor All: NEW Oracle Red Bull Racing, Podium Series products and encourages their followers to buy at Walmart.

Platforms Activated Facebook Instagram Tiktok
65X
Return on Carted Value
3.46%
CTR
303% above CTR campaign goal
6.73%
CTR Top Performer on Meta
648% above benchmark

Mid-tier influencers and mega influencer Corey Funk delivered car cleaning transformations and product demonstrations, with an embedded Smart Commerce CTA highlighting Walmart. All paid media placements performed above benchmark across TikTok and Meta, performing 520% above Meta and 507% above TikTok CTR benchmarks.

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